Reputation
An expectation about an entity's behavior based on information about or observations of its past behaviour. It is a form of social control in the context of trust propagation. In a multi-agent system, reputation is the voice the agent is spreading which is not necessarily the truth while image is the actual reputation the agent has for the subject.
[ARH2000] Abdul-Rahman, A.; Hailes, S., Supporting trust in virtual communities. In Proceedings of the 33rd Annual Hawaii International Conference on System Sciences, vol.1, pp. 1-9, 2000. DOI: http://dx.doi.org/10.1109/HICSS.2000.926814 [CP2002] Conte, R., Paolucci, M., Reputation in Artificial Societies: Social Beliefs for Social Order. Multiagent Systems, Artificial Societies, and Simulated Organizations series, Vol. 6, Kluwer Academic Publishers, 2002.
